Herbie Newell serves as the President & Executive Director of Lifeline Children’s Services, holds an MBA in Accounting from Samford University and brings years of experience from his work as an independent auditor at WAKM Companies, LLC. Serving as Lifeline's Executive Director since 2003, Herbie has significantly expanded international outreach, obtained licensure in 17 states, and led the establishment of the foster care arm. A passionate advocate, he co-founded (un)adopted in 2009, focusing on equipping orphaned children with life skills for community transformation. Herbie, also the author of "Image Bearers: Shifting from Pro-birth to Pro-Life," emphasizes that being pro-life extends beyond opposing abortion, urging a broader ethic that includes fighting for racial equality and embracing every individual with the love of Christ. Herbie and his wife, Ashley, reside in Birmingham, Alabama, and are the parents to three children.

As Vice President of Engagement, Rick Morton shepherds the ministry’s outreach to individual, church, and organizational ministry partners as well as the ministry’s commitment to publishing resources that aid families and churches in discipling orphans and vulnerable children. Prior to Lifeline, Rick served for 15 years as a college and seminary professor, and he also served local churches in Tennessee, Louisiana, and Mississippi. He is an accomplished writer and sought after speaker. Most notably, Rick is the co-author of the popular Orphanology: Awakening to Gospel-centered Adoption and Orphan Care and the author of KnowOrphans: Mobilizing the Church for Global Orphanology. Rick and his lovely wife Denise have been married for over 32 years, and they have 3 children, all of whom joined their family through international adoption. God has continued to grow their family, and he now enjoys the role of “Doc” to his precious granddaughter!